Leveraging Vermont Land Trust's (VLT) new brand platform Uniting Land and Lives as our creative guiding light, we produced this beautiful and evocative brand video to celebrate the organization's evolution and renewed vision for the future during a pivotal moment of transformation. A declaration of the core belief that everything is connected, this video is both a powerful reminder of VLT's vital impact on Vermont and an invitation to rediscover the place we call home.
The culmination of an epic rebrand for an iconic Vermont nonprofit, this video also serves as a cornerstone of the launch campaign and was a true collaborative effort, combining the collective talents of four incredible creative forces. With R&W leading the charge providing creative direction, we worked in close concert with videographer Corey Hendrickson and animator Mark Cernosia, drawing inspiration from VLT’s identity guidelines developed by Solidarity of Unbridled Labour.
Creative Direction by Ruthless & Wellington
Video Production by Corey Hendrickson
Logo Animation by Mark Cernosia
Logo & Script by Solidarity of Unbridled Labour