We need stories to survive. This brand truth and primal call-to-action inspired our brand design for Kipling Road. The result is a brave new brand platform that communicates their back-to-basics approach to storytelling.
The logo tells a story in and of itself—simple, straightforward and unexpected, the three dots represent the structure of a story. The visual system employs a minimalistic language of lines and dots, an extension of the logo mark, that is universal, quietly expressive and sophisticated.
We designed a suite of business and workshop materials including business cards, notepads, postcards, work books, case studies, as well as a landing page and storyboards for an animated promotional video.