Lake Champlain Chocolates entrusted us with consolidating their two chocolate bar lines into 20 SKUs to strengthen their brand position and boost sales in a fiercely competitive market.
Research revealed consumer preference for the Restorative Moments Collection (RMC) design, which we created in 2020, because it better reflected the premium quality of the brand. Leveraging this insight, we expanded the successful branding of the cause-driven RMC line across all 20 SKUs.
The new Signature Bar line mirrors the serene sophistication of the RMC design, drawing inspiration from Lake Champlain sunsets, with packaging that is elegant and intentionally understated. Each of the 20 organic milk and dark chocolate bars is showcased in a beautiful design system, with Lake Champlain Chocolates donating 1% of sales to non-profit programs. In January 2024, the company proudly donated $11,272 to Project Tocache, benefiting cacao farming cooperatives in Peru.