Red Clover Bikes is a woman-owned bike shop established in 2020 to empower bike riders, avid and new, to have the most enjoyable ride possible. We worked with female founder, Sarah Pushee to develop a brand strategy that reflects her strong work ethic and desire to create a more enjoyable customer experience. It was clear we needed to help build a brand that positions Red Cover as a bike shop for the people, focused on education and breaking down barriers to make biking more accessible.
The logo symbolizes collaboration and joy while also referencing the Upper Valley where Red Clover resides—an area known for its epic bike trails that straddles the Connecticut River between Vermont and New Hampshire. The brand palette is inspired by work wear and Vermont’s state flower, the red clover.
Rooted in integrity and fueled by a passion for bikes and the Vermont outdoors, Red Clover is cultivating a community full of love, where everyone can share the joy of riding and find happiness in the simple pleasures of being outside, on a bike, smiling.