SheFly had a brilliant idea that could disrupt the outdoor apparel market. The only problem was, investors couldn’t see the problem. To get the funding they needed, we helped SheFly make a compelling case for anyone confused about the viability and need for this product.
We created this kick-ass video to share their story and reinforce their core values of freedom, empowerment, outdoor inclusivity and accessibility. And it worked. SheFly surpassed their original funding goal of $15K in just FIVE days and raised over $50K in just under two months! These ladies are now smashing the pant patriarchy with their inclusive line of clothing designed by women, for women to finally be able to relieve themselves comfortably in the outdoors.