OUR PROCESS
Every business is unique. Our approach is tried and true, flexible, and scalable.
To build a brand people trust, we start by seeking a difference that’s true. Our human and holistic approach is immersive, collaborative, and inclusive. We push beyond conventions to challenge assumptions, explore what’s possible, and dig deeper to uncover the unexpected. The result is a brand grounded in reality, not guesswork.
This clarity translates into more confident decisions, aligned teams driven by purpose, and customer relationships built on authenticity. All of which have the power to create an enduring brand people love.
1. BUILD THE
FOUNDATION
RESEARCH & INSIGHTS
BRAND STRATEGY
BRAND AUDIT
NAMING
2. ENVISION &
EXPRESS
BRAND IDENTITY SYSTEMS
BRAND STORYTELLING
MESSAGING HIERARCHY
PACKAGING DESIGN
3. LAUNCH
WITH CARE
LAUNCH STRATEGY & COMMUNICATIONS
WEBSITES & SOCIAL
DESIGN IMPLEMENTATION
OUR EDGE
What if two people cared about your business as much as you do?
Discover the passion and expertise behind R+W.
“We truly feel the result is an authentic representation of what we have to offer the world.
Susan and Katie took time to get to know us, diving deep into our company culture, our clients’ personas, and our company goals and values.”
— Becky Asher, Fundriver
THE VALUE OF OUR APPROACH
An investment in Design is a strategic advantage for any business — a proven way to connect people to your brand’s purpose, incite action, and delight customers.
We use design to challenge the status quo—embracing a potent problem-solving approach to elevate and amplify the truth of a brand from the inside out.
“Aside from all
the great memories I have from this project (and beautiful packaging), this rebrand was a game-changer.
As soon as we released our new hard cider can into the market, we immediately saw a huge uptick in shelf velocity, a critical challenge we'd been seeking to solve.”
— Ben Rule, Champlain Orchards
Not sure where to start? Reach out!
BURLINGTON, VERMONT
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