In Pursuit of Truth & Beauty
truth&beauty2.jpg

OUR PROCESS

We transcend with truth & transform with beauty.

OUR PURPOSE

Truth & Beauty is our design methodology and our reason for being. It fuels our curiosity. It’s how we build trust and ultimately, forge deeper emotional connections to your brand.

 
 
Vermont brand design studio Ruthless & Wellington's guiding principle of Truth & Beauty, stylized in gothic lettering
 

The truth builds trust.

We seek common ground between your ideal customers and your aspirations. Our curiosity drives us to ask deeper, more imaginative questions that reveal the heart of your brand and illuminate insights that guide our path forward.

Beauty incites & delights.

We explore opportunities to bring your brand’s essence to life through purposeful and provocative design and messaging. We find beauty in the unexpected, in moments that connect us as humans, with equity, clarity, and resonance.


 
An image of Katie Rutherford and Susan Weeks, the founders of Vermont brand design studio Ruthless and Wellington

OUR EDGE

We go all in and dream big on your behalf.

Discover the passion and expertise behind R+W.

about us
 
 
A Ruthless and Wellington design of a spiky gray burst.

“Susan and Katie really took time to get to know us…”

“…diving deep into our company culture, our clients’ personas, and our company goals and values. We truly feel like the result of that time and effort is an authentic representation of Fundriver and what we have to offer the world.”

— Becky Asher, Fundriver

 
 

HOW WE WORK

We guide our clients and their stakeholders through an invigorating brand design experience that delivers deeply meaningful results.

 
 
A simple Ruthless and Wellington design of Roman columns signifying how Ruthless and Wellington builds the foundation in a rebrand process.

BUILD THE
FOUNDATION

RESEARCH & INSIGHTS
BRAND STRATEGY
BRAND AUDIT
NAMING

A stylized eye that shows how Ruthless and Wellington conducts research to identify true brand values to create great design.

ENVISION &
EXPRESS

BRAND IDENTITY SYSTEMS
BRAND STORYTELLING
MESSAGING HIERARCHY
PACKAGING DESIGN

A rocket ship that signals how Ruthless and Wellington helps companies launch their new branding with expert insight and experience.

LAUNCH
WITH CARE

LAUNCH STRATEGY & COMMUNICATIONS
WEBSITES & SOCIAL
DESIGN IMPLEMENTATION

 
A stylized butterfly by Ruthless and Wellingtion

THE VALUE OF OUR APPROACH

Design is a strategic advantage for any business — a proven way to connect people to your brand’s purpose, incite action, and delight customers.

We use design to challenge the status quo. We’ve embraced this potent problem-solving approach as a means to elevate and amplify the truth of a brand from the inside out.

Explore our work
 
 
A Ruthless and Wellington design of a spiky gray burst.

“I couldn’t have asked for a more fantastic brand agency.”

“Working with you has been an amazing experience. Our packaging is already being noticed by so many retail chains. Thank you! 🔥🙌❤️”

— Ali Elliott, Founder, The Farmer Foodie

 
 

Curious about working with us?

SAY HEY
 

BURLINGTON, VERMONT

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