OUR PROCESS
We guide businesses through an invigorating brand design experience that delivers meaningful and enduring results.
1. BUILD THE
FOUNDATION
RESEARCH & INSIGHTS
BRAND STRATEGY
BRAND AUDIT
NAMING
2. ENVISION &
EXPRESS
BRAND IDENTITY SYSTEMS
BRAND STORYTELLING
MESSAGING HIERARCHY
PACKAGING DESIGN
3. LAUNCH
WITH CARE
LAUNCH STRATEGY & COMMUNICATIONS
WEBSITES & SOCIAL
DESIGN IMPLEMENTATION
“Susan and Katie took time to get to know us…”
“…diving deep into our company culture, our clients’ personas, and our company goals and values. We truly feel like the result of that time and effort is an authentic representation of Fundriver and what we have to offer the world.”
— Becky Asher, Fundriver
OUR EDGE
We go all in and dream big on your behalf.
Discover the passion and expertise behind R+W.
OUR PURPOSE
Truth & Beauty is our design methodology and our reason for being. It fuels our curiosity. It’s how we build trust and ultimately, forge deeper emotional connections to your brand.
The truth builds trust.
We seek common ground between your ideal customers and your aspirations. Our curiosity drives us to ask deeper, more imaginative questions that reveal the heart of your brand and illuminate insights that guide our path forward.
Beauty incites & delights.
We explore opportunities to bring your brand’s essence to life through purposeful and provocative design and messaging. We find beauty in the unexpected, in moments that connect us as humans, with equity, clarity, and resonance.
THE VALUE OF OUR APPROACH
Design is a strategic advantage for any business — a proven way to connect people to your brand’s purpose, incite action, and delight customers.
We use design to challenge the status quo—embracing a potent problem-solving approach to elevate and amplify the truth of a brand from the inside out.
“I couldn’t have asked for a more fantastic brand agency.”
“Working with you has been an amazing experience. Our packaging is already being noticed by so many retail chains. Thank you! 🔥🙌❤️”
— Ali Elliott, Founder, The Farmer Foodie
Curious about working with us?
BURLINGTON, VERMONT
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