Founded in 2016 to support Vermont nonprofits with communications content and strategy, Clear Spot works with socially-responsible organizations supporting the arts, children, education, the environment, food systems, energy resilience, poverty relief, and more.
When Clear Spot needed a strategic rebrand to reposition their business beyond a sole-proprietorship, they turned to R+W. We had an absolute blast collaborating with Katie and Kevin, beginning with our Truth finding process, which illuminated Clear Spot's brand purpose—clarity. This insight sparked our creative exploration and guided the development of an awesome new brand identity rooted in their core values of integrity and progress that captures their curiosity and compassion.
Purposely playful, Clear Spot's new brand identity combines professional polish with a scrappy DIY quality inspired by both their commitment to advocacy and their deep love of art and music. The rich color palette, velvety texture, and custom patterns evoke Clear Spot's collaborative spirit. Super fun swag and a new website really bring the brand to life and leverage the beautiful and distinctive new design system.