We had the honor of working with the fine folks at Champlain Orchards to reimagine this iconic Vermont brand best known for its year-round availability of the finest ecologically-grown apples.
Through our research, we discovered there is A LOT to say about this ambitious family farm. We worked with the team to establish a brand strategy that celebrates the people and the place, as well as a simpler way to talk about their products (cider, fruit, and provisions) and a messaging hierarchy to more effectively tell a cohesive brand story.
The new logo unifies a previously divided brand, reinforcing the idea that everything they produce is an expression of the family-owned orchards. We also developed a series of messaging bugs and a flexible identity system that adapts across each product category. The result: a unified proclamation of the love and spirit of independence behind everything they do.
Images Courtesy of Lucky Strike Studio