The revolutionary startup Armach is transforming ship husbandry by harnessing intelligence and autonomy to control biofouling, a universal maritime problem.
Immersing ourselves in the subsea robotics industry, we began with our brand strategy development, which illuminated the core values of trust, stewardship and revolution through technology. The brand's unique brand personality traits—unapologetic and gritty, hardworking and agile—express how the brand looks, sounds and feels.
From there, this strategic foundation sparked our creation of the company name, logo and identity system, and led to the development and implementation of an integrated multi-channel brand roll-out plan that included the design of a new website, business materials, branded swag, vehicle wraps, trade show booth and more.