Ruthless & Wellington

In Pursuit of Truth & Beauty

We help brands tap into their true potential without losing their heart and soul.

We think holistically, work collaboratively, and launch brilliantly.

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Brand Consulting
& Workshops

Branding & Packaging Design

Brand Evolution & Activation

Explore results we’re proud of.

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Bars of Lake Champlain Chocolates in packaging designed and branded by Ruthless and Wellington arranged in a colorful swirl. — Driving growth by design in a fiercely competitive space

Lake Champlain Chocolates challenged us unify their two signature chocolate bar lines into 20 total skus while strengthening their brand position, all within an incredibly short timeline.

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Unifying a legacy of transformative moments

The Flynn Center for the Perfoming Arts needed to evolve to attract more, and new, audiences. Learn how we reinvigorated this cultural icon from the inside out.

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Bringing new meaning to taste of place

We helped Champlain Orchards reel it in and take credit where credit is due with a unified brand architecture that brings everything back to the passion of their people and their love of the land.

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An animated image highlighting the branding that Ruthless and Wellington created for SheFly, with the implication to smash the pant patriarchy. — Empowering SheFly to take flight

We created this compelling brand video to help SheFly smash their funding goals by over 200%.

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Incite & Delight

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Courage & Unity

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Truth & Beauty

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Tact & Sass

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Whiskey & Wine

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Incite & Delight 〰️〰️ Courage & Unity 〰️〰️ Truth & Beauty 〰️〰️ Tact & Sass 〰️〰️ Whiskey & Wine 〰️〰️

We’re something else entirely.

Discover the passion and expertise behind R+W.

ABOUT OUR STUDIO

Follow us on insta 🖤

Sneak peek! 👀
We’re super excited about this one.
Stay tuned to see what’s poppin’!! 🍾🍾🍾🍿🥤
#branddesign #joy #blankslate #truthandbeauty

Truth be told, we aren’t the greatest at tooting our own horns. 🤘 Here’s how Kevin, our partner at the Flynn throughout the rebrand process, summed up the impact of our work together:

“Ruthless & Wellington faced a daunting ch

Let the festivities begin.
✨🥂😎😎🥂✨

#totalitybtv #eclipse #burlingtonvt #vermontbyvermonters #sunprotection #shades #truthandbeauty #branddesign

Happy #totality2024 Burlington!!! 🌙✨

#diamondringeffect
#totality
#shadowbands

#burlingtonvt #pathoftotality2024 #truthandbeauty #darksideofthemoon #love #shinebrightlikeadiamond

Our studio was founded on some radical notions & a whole lotta of love.💞

In 2017, we jumped the agency ship to build brands OUR WAY. After six years of working side-by-side in the trenches, we took a deep breath and drove our imaginary Cadillac

Absolutely brimming with ✨EARTH ENERGY✨

Fresh design love for @squaredealfarm

#love #maple #tappersdelight #design #labeldesign #vermont #vermontspecialtyfood #organic

Successful rebrands require ambition, courage, and above all, trust. We pride ourselves in our ability to connect with our clients’ vision and lovingly push them towards greatness. Here’s a wonderful testimonial from a recent rebrand that

BURLINGTON, VERMONT

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