Ruthless & Wellington
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Farm to Plate

Farm to Plate is Vermont’s strategic plan being implemented by 350+ member organizations of the Farm to Plate Network to strengthen Vermont's food system and improve access to healthy local food for all. We developed a flexible visual design system with colors that pull from the Vermont landscape, handcrafted iconography, and sophisticated yet simple infographics that help to tell the story of how the various parts of the food system are interrelated. Ultimately, the singular goal was to establish Farm to Plate as a rallying force for Vermont's food system.

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